Privacy policy

1) Introduction and contact details of the controller

1.1 We are delighted that you are visiting our website and thank you for your interest. Below, we inform you about how we handle your personal data when you use our website. Personal data is any data with which you can be personally identified.

1.2 The controller responsible for data processing on this website within the meaning of the General Data Protection Regulation (GDPR) is INSCAPE BOX GmbH, Am Eichelgärtchen 36b, 56283 Halsenbach, Germany, Tel.: 015224494533, Email: info@inscape-box.com. The controller responsible for the processing of personal data is the natural or legal person who alone or jointly with others determines the purposes and means of the processing of personal data.

2) Data collection when visiting our website

2.1 When you use our website for information purposes only, i.e. if you do not register or otherwise provide us with information, we only collect the data that your browser transmits to the website server (so-called “server log files”). When you access our website, we collect the following data, which is technically necessary for us to display the website to you:

Our website visited
Date and time at the moment of access
Amount of data sent in bytes
Source/reference from which you came to the page
Browser used
Operating system used
IP address used (if applicable: in anonymised form)

The processing is carried out in accordance with Art. 6(1)(f) GDPR on the basis of our legitimate interest in improving the stability and functionality of our website. The data is not passed on or used in any other way. However, we reserve the right to check the server log files subsequently should there be concrete indications of unlawful use.

2.2 For security reasons and to protect the transmission of personal data and other confidential content (e.g. orders or enquiries to the controller), this website uses SSL or TLS encryption. You can recognise an encrypted connection by the character string “https://” and the lock symbol in your browser bar.

3) Hosting & content delivery network

3.1 Amazon Web Services

We use the system of the following provider for hosting our website and displaying the page content: AWS EMEA SARL, 38 avenue John F. Kennedy, L-1855 Luxembourg

Data may also be transferred to: Amazon Web Services, Inc., 410 Terry Avenue North, Seattle, WA 98109, USA

All data collected on our website is processed on the provider’s servers. We have concluded a data processing agreement with the provider which ensures the protection of our site visitors’ data and prohibits unauthorised disclosure to third parties.

For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection on the basis of an adequacy decision of the European Commission.

3.2 Shopify

We use the system of the following provider for hosting our website and displaying the page content: Shopify International Limited, Victoria Buildings, 2nd Floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland (“Shopify”)

Data is also transferred to: Shopify Inc., 150 Elgin St, Ottawa, ON K2P 1L4, Canada

For data transfers to Canada, an adequate level of data protection is guaranteed by an adequacy decision of the European Commission.

3.3 Bunny

We use a content delivery network of the following provider: BUNNYWAY d.o.o., Dunajska c. 165, 1000 Ljubljana, Slovenia

We have concluded a data processing agreement with the provider which ensures the protection of our site visitors’ data and prohibits unauthorised disclosure to third parties.

3.4 Cloudflare

We use a content delivery network of the following provider: Cloudflare Inc., 101 Townsend St. San Francisco, CA 94107, USA

This service enables us to deliver large media files such as graphics, page content or scripts faster via a network of regionally distributed servers. The processing is carried out to protect our legitimate interest in improving the stability and functionality of our website pursuant to Art. 6(1)(f) GDPR. We have concluded a data processing agreement with the provider which ensures the protection of our site visitors’ data and prohibits unauthorised disclosure to third parties.

3.5 Google Cloud CDN

We use a content delivery network of the following provider: Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland

Data may also be transferred to: Google LLC, USA

We have concluded a data processing agreement with the provider which ensures the protection of our site visitors’ data and prohibits unauthorised disclosure to third parties.

4) Cookies

In order to make visiting our website attractive and to enable the use of certain functions, we use cookies, i.e. small text files that are stored on your end device. Some of these cookies are automatically deleted after you close your browser (so-called “session cookies”), others remain on your end device for longer and allow page settings to be saved (so-called “persistent cookies”). In the latter case, you can find out how long they are stored in the overview of the cookie settings of your web browser.

If personal data is also processed by individual cookies used by us, the processing is carried out either in accordance with Art. 6(1)(b) GDPR for the performance of the contract, in accordance with Art. 6(1)(a) GDPR if consent has been given, or in accordance with Art. 6(1)(f) GDPR to protect our legitimate interests in the best possible functionality of the website and a customer-friendly and effective design of the page visit.

You can set your browser so that you are informed about the setting of cookies and can decide individually whether to accept them, or exclude the acceptance of cookies for certain cases or in general.

Please note that the functionality of our website may be limited if cookies are not accepted.

5) Contacting us

5.1 Reviews.io

We use the services of the following provider for review reminders: REVIEWS.io 2020 GmbH, Skalitzer Str. 104, 10997 Berlin, Germany

Exclusively on the basis of your express consent in accordance with Art. 6(1)(a) GDPR, we transmit your email address and, if applicable, other customer data to the provider so that it can contact you by email with a review reminder.

You can revoke your consent at any time with effect for the future vis-à-vis us or the provider.

We have concluded a data processing agreement with the provider which ensures the protection of our site visitors’ data and prohibits unauthorised disclosure to third parties.

5.2 Zendesk

To process customer enquiries, we use the email ticketing system of the following provider: Zendesk International Ltd., 55 Charlemont Place, Saint Kevin's, Dublin D02 F985, Ireland

If you send contact requests by email via our website, these are stored and organised in the ticket system to enable chronological processing and to improve the service experience. You can always see the current status of the processing of your request via the individually assigned ticket number.

For the organisation and processing of enquiries, personal data is collected according to the scope of its provision, but in any case your surname, first name and email address, transmitted to the provider, stored there and read out.

The legal basis for processing this data is our legitimate interest in the efficient design of our customer service, in answering your request as quickly as possible and in optimising our service offering in accordance with Art. 6(1)(f) GDPR.

We have concluded a data processing agreement with the provider which ensures the protection of our site visitors’ data and prohibits unauthorised disclosure to third parties.

5.3 When you contact us (e.g. via contact form or email), personal data is processed – exclusively for the purpose of processing and answering your request and only to the extent necessary for this.

The legal basis for processing this data is our legitimate interest in responding to your request in accordance with Art. 6(1)(f) GDPR. If your contact is aimed at concluding a contract, the additional legal basis for the processing is Art. 6(1)(b) GDPR. Your data will be deleted if it can be inferred from the circumstances that the matter in question has been conclusively clarified and provided that there are no statutory retention obligations to the contrary.

6) Data processing when opening a customer account

In accordance with Art. 6(1)(b) GDPR, personal data will continue to be collected and processed to the extent necessary in each case if you provide it to us when opening a customer account. You can find out which data is required to open an account from the input mask of the corresponding form on our website.

You can delete your customer account at any time by sending a message to the above-mentioned address of the controller. After your customer account has been deleted, your data will be deleted, provided that all contracts concluded via it have been fully processed, there are no statutory retention periods to the contrary and we have no legitimate interest in continuing to store it.

7) Use of customer data for direct advertising

7.1 Registration for our email newsletter

If you register for our email newsletter, we will regularly send you information about our offers. The only mandatory information for sending the newsletter is your email address. The provision of further data is voluntary and is used to address you personally. For sending the newsletter we use the so-called double opt-in procedure, which ensures that you only receive newsletters once you have expressly confirmed your consent to receive the newsletter by clicking on a verification link sent to the email address provided.

By activating the confirmation link, you give us your consent to the use of your personal data in accordance with Art. 6(1)(a) GDPR. In doing so, we store your IP address registered by your internet service provider (ISP) as well as the date and time of registration in order to be able to trace any possible misuse of your email address at a later date. The data collected by us when you register for the newsletter is used strictly for the intended purpose.

You can unsubscribe from the newsletter at any time via the link provided for this purpose in the newsletter or by sending a corresponding message to the controller named at the beginning. After unsubscribing, your email address will be deleted from our newsletter distribution list without delay, unless you have expressly consented to further use of your data or we reserve the right to use data beyond this which is permitted by law and about which we inform you in this declaration.

7.2 Sending the email newsletter to existing customers

If you have provided us with your email address when purchasing goods or services, we reserve the right to regularly send you offers by email for goods or services from our range similar to those already purchased. In accordance with Section 7(3) of the German Act Against Unfair Competition (UWG), we do not need to obtain separate consent from you for this. In this respect, data processing is carried out solely on the basis of our legitimate interest in personalised direct advertising in accordance with Art. 6(1)(f) GDPR. If you initially objected to the use of your email address for this purpose, we will not send you any emails.

You are entitled to object to the use of your email address for the aforementioned advertising purpose at any time with effect for the future by notifying the controller named at the beginning. You will only incur transmission costs according to the basic rates for this. Upon receipt of your objection, the use of your email address for advertising purposes will cease immediately.

7.3 Klaviyo

Our email newsletters and other promotional email communications are sent via this provider: Klaviyo, Inc., 125 Summer St., Ste 600, Boston, MA 02110, USA

On the basis of our legitimate interest in effective and user-friendly email marketing, we pass on the data you provided when registering to this provider in accordance with Art. 6(1)(f) GDPR so that it can send the emails on our behalf.

Subject to your express consent in accordance with Art. 6(1)(a) GDPR, the provider also carries out a statistical success analysis of email campaigns by means of web beacons or tracking pixels in the emails sent, which can measure opening rates and specific interactions with the content of the newsletter. In doing so, end device information (e.g. time of access, IP address, browser type and operating system) is also collected and evaluated, but not merged with other data sets.

You can revoke your consent to email tracking at any time with effect for the future.

We have concluded a data processing agreement with the provider which protects our site visitors’ data and prohibits disclosure to third parties.

7.4 Back-in-stock notification by email

For temporarily unavailable items, you can sign up to receive email back-in-stock notifications. We will then send you a one-time email notification about the availability of the item you have selected. The only mandatory information for sending this notification is your email address. The provision of further data is voluntary and may be used to address you personally. For sending the emails we use the so-called double opt-in procedure, which ensures that you only receive a notification once you have expressly confirmed your consent by clicking on a verification link sent to the email address provided.

By activating the confirmation link, you give us your consent to the use of your personal data in accordance with Art. 6(1)(a) GDPR. In doing so, we store your IP address registered by your internet service provider (ISP) as well as the date and time of registration in order to be able to trace any possible misuse of your email address at a later date. The data collected by us when you register for our back-in-stock email notification service is used strictly for the intended purpose.

You can unsubscribe from the availability notifications at any time by sending a corresponding message to the controller named at the beginning. After unsubscribing, your email address will be deleted from the distribution list set up for this purpose without delay, unless you have expressly consented to further use of your data or we reserve the right to use data beyond this which is permitted by law and about which we inform you in this declaration.

7.5 Shopping cart reminders by email

If you abandon your purchase with us before completing the order, you have the option of being reminded once by email of the contents of your virtual shopping cart.

The only mandatory information for sending this reminder is your email address. The provision of further data is voluntary and may be used to address you personally. For sending the emails we use the so-called double opt-in procedure, which ensures that you only receive a notification once you have expressly confirmed your consent by clicking on a verification link sent to the email address provided.

By activating the confirmation link, you give us your consent to the use of your personal data in accordance with Art. 6(1)(a) GDPR for sending a shopping cart reminder. In doing so, we store your IP address registered by your internet service provider (ISP) as well as the date and time of registration in order to be able to trace any possible misuse of your email address at a later date. The data collected by us when you register for our email notification service is used strictly for the intended purpose.

You can unsubscribe from the shopping cart reminders at any time by sending a corresponding message to the controller named at the beginning. After unsubscribing, your email address will be deleted from the distribution list set up for this purpose without delay, unless you have expressly consented to further use of your data or we reserve the right to use data beyond this which is permitted by law and about which we inform you in this declaration.

8) Data processing for order processing

8.1 Insofar as this is necessary for the performance of the contract for delivery and payment purposes, the personal data collected by us will be passed on to the commissioned transport company and the commissioned credit institution in accordance with Art. 6(1)(b) GDPR.

If we owe you updates for goods with digital elements or for digital products on the basis of a corresponding contract, we process the contact data you provided when ordering in order to inform you personally within the scope of our statutory information obligations in accordance with Art. 6(1)(c) GDPR. Your contact data is used strictly for the purpose of notifications about updates owed by us and is only processed by us for this purpose to the extent necessary for the respective information.

8.2 Amazon Fulfillment (FBA)

We use the following provider for order processing: Amazon EU S.a. r.l., 38 avenue John F. Kennedy, L-1855 Luxembourg

Your name, address and, if applicable, other personal data are passed on to the provider in accordance with Art. 6(1)(b) GDPR exclusively for the purpose of processing the online order. Your data is only passed on to the extent that this is actually necessary for processing the order.

8.3 Billbee

We use the following provider for order processing: Billbee GmbH, Arolser Str. 10, 34477 Twistetal, Germany

8.4 DHL Fulfillment

We use the following provider for order processing: DHL Home Delivery GmbH, Sträßchensweg 10, 53113 Bonn, Germany

8.5 Disclosure of personal data to shipping service providers

- Deutsche Post

We use the following provider as a transport service provider: Deutsche Post AG, Charles-de-Gaulle-Straße 20, 53113 Bonn, Germany

We pass on your email address and/or telephone number to the provider in accordance with Art. 6(1)(a) GDPR before delivery of the goods for the purpose of arranging a delivery date or for delivery notification, provided you have given your express consent to this during the ordering process. Otherwise, for the purpose of delivery, we only pass on the name of the recipient and the delivery address to the provider in accordance with Art. 6(1)(b) GDPR. The data is only passed on to the extent necessary for the delivery of the goods. In this case, it is not possible to arrange the delivery date with the provider in advance or to receive a delivery notification.

Consent can be revoked at any time with effect for the future vis-à-vis the controller named above or vis-à-vis the provider.
- DHL

We use the following provider as a transport service provider: DHL Paket GmbH, Charles-de-Gaulle-Str. 20, 53113 Bonn, Germany

Consent can be revoked at any time with effect for the future vis-à-vis the controller named above or vis-à-vis the provider.
- DHL Express

We use the following provider as a transport service provider: DHL Express Germany GmbH, Heinrich-Brüning-Str. 5, 53113 Bonn, Germany

Consent can be revoked at any time with effect for the future vis-à-vis the controller named above or vis-à-vis the provider.

8.6 Use of payment service providers

- Amazon Pay

One or more online payment methods of the following provider are available on this website: Amazon Payments Europe s.c.a., 38 avenue J.F. Kennedy, L-1855 Luxembourg

If you select a payment method of the provider for which you make an advance payment (such as credit card payment), the payment data you provided during the ordering process (including name, address, bank and payment card information, currency and transaction number) as well as information about the content of your order will be passed on to the provider in accordance with Art. 6(1)(b) GDPR. In this case, your data is passed on exclusively for the purpose of processing the payment with the provider and only to the extent necessary for this.
- Apple Pay

If you choose the payment method “Apple Pay” of Apple Distribution International (Apple), Hollyhill Industrial Estate, Hollyhill, Cork, Ireland, the payment is processed via the “Apple Pay” function of your end device running iOS, watchOS or macOS by charging a payment card stored in “Apple Pay”. Apple Pay uses security features built into the hardware and software of your device to protect your transactions. To authorise a payment, you must therefore enter a code you have previously set and verify it using the “Face ID” or “Touch ID” function of your end device.

For the purpose of processing the payment, the information you provided during the ordering process, together with the information about your order, is passed on to Apple in encrypted form. Apple then encrypts this data again with a developer-specific key before the data is transmitted to the payment service provider of the payment card stored in Apple Pay to execute the payment. The encryption ensures that only the website through which the purchase was made can access the payment data. After the payment has been made, Apple sends your device account number and a transaction-specific, dynamic security code to the originating website to confirm that the payment was successful.

If personal data is processed during the transmissions described, the processing is carried out exclusively for the purpose of processing the payment in accordance with Art. 6(1)(b) GDPR.

Apple retains anonymised transaction data, including the approximate purchase amount, the approximate date and time and whether the transaction was completed successfully. Anonymisation completely rules out any personal reference. Apple uses the anonymised data to improve “Apple Pay” and other Apple products and services.

If you use Apple Pay on your iPhone or Apple Watch to complete a purchase made via Safari on your Mac, the Mac and the authorisation device communicate via an encrypted channel on Apple’s servers. Apple does not process or store any of this information in a format that can be used to identify you. You can deactivate the option to use Apple Pay on your Mac in the settings of your iPhone. Go to “Wallet & Apple Pay" and deactivate “Allow Payments on Mac".

Further information on data protection with Apple Pay can be found at the following internet address: https://support.apple.com/de-de/HT203027
- Klarna

One or more online payment methods of the following provider are available on this website: Klarna Bank AB, Sveavägen 46, 111 34 Stockholm, Sweden

If you select a payment method for which the provider makes an advance payment (such as purchase on account, instalment purchase or direct debit), you will also be asked in the ordering process to provide certain personal data (first and last name, street, house number, postcode, city, date of birth, email address, telephone number, if applicable data on an alternative means of payment).

In order to protect our legitimate interest in determining the solvency of our customers, this data is forwarded by us to the provider for the purpose of a credit check in accordance with Art. 6(1)(f) GDPR. On the basis of the personal data you have provided and other data (such as shopping cart, invoice amount, order history, payment experience), the provider checks whether the payment option you have selected can be granted with regard to payment and/or bad debt risks.

In addition to the provider’s internal criteria, identity and credit information from the following credit agencies may also be included in the decision on the application in accordance with Art. 6(1)(f) GDPR:

https://cdn.klarna.com/1.0/shared/content/legal/terms/0/de_de/credit_rating_agencies

The credit report may contain probability values (so-called score values). Insofar as score values are included in the result of the credit report, they are based on a scientifically recognised mathematical-statistical procedure. The calculation of the score values includes, among other things, but not exclusively, address data.

You can object to this processing of your data at any time by sending a message to us or to the provider. However, the provider may remain entitled to process your personal data if this is necessary for the contractual processing of payments.
- PayPal

One or more online payment methods of the following provider are available on this website: PayPal (Europe) S.a.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg

If you select a payment method of the provider for which you make an advance payment, the payment data you provided during the ordering process (including name, address, bank and payment card information, currency and transaction number) as well as information about the content of your order will be passed on to the provider in accordance with Art. 6(1)(b) GDPR. In this case, your data is passed on exclusively for the purpose of processing the payment with the provider and only to the extent necessary for this.

If you select a payment method for which we make an advance payment, you will also be asked in the ordering process to provide certain personal data (first and last name, street, house number, postcode, city, date of birth, email address, telephone number, if applicable data on an alternative means of payment).

In order to protect our legitimate interest in determining your solvency in such cases, this data is forwarded by us to the provider for the purpose of a credit check in accordance with Art. 6(1)(f) GDPR. On the basis of the personal data you have provided and other data (such as shopping cart, invoice amount, order history, payment experience), the provider checks whether the payment option you have selected can be granted with regard to payment and/or bad debt risks.

One or more online payment methods of the following provider are available on this website: Shopify International Limited, Victoria Buildings, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland

8.7 Electronic withdrawal function for distance contracts

Consumers who conclude contracts on this website for which there is a statutory right of withdrawal have the option of declaring their withdrawal via an electronic withdrawal function in accordance with the applicable withdrawal provisions.

To provide the electronic withdrawal function, we use a solution from the following provider: Revoq BuschBytes (owner: Jonas Busch), Hofstraße 2-4, 51061 Cologne, Germany.

When using the withdrawal function, in addition to information identifying the contract to be withdrawn from, further personal information such as the consumer’s first and last name and email address must be provided or confirmed.

This information is first collected by the provider on the basis of our legitimate interest in a user-friendly, stable and process-optimised solution in accordance with Art. 6(1)(f) GDPR, then used to confirm receipt of the declaration of withdrawal by email on our behalf, and finally transmitted to us. We subsequently process the transmitted information for the proper handling of the withdrawal in accordance with Art. 6(1)(b) GDPR and Art. 6(1)(c) GDPR on the basis of our legal obligation to provide an electronic withdrawal function for consumer distance contracts subject to a charge.

The information collected by the provider is routinely deleted after a withdrawal has been finally processed, unless there are statutory retention obligations to the contrary.

We have concluded a data processing agreement with the provider which protects data processed within the scope of the withdrawal function and prohibits unauthorised disclosure to third parties.

9) Online marketing

9.1 Google AdSense

This website uses Google AdSense, a web advertising service of Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"). Google AdSense uses so-called cookies, i.e. text files that are stored on your computer and enable an analysis of your use of the website. Google AdSense also uses so-called "web beacons" (small invisible graphics) to collect information, through the use of which simple actions such as visitor traffic on the website can be recorded, collected and evaluated. The information generated by the cookie and/or web beacon (including your IP address) about your use of this website is usually transmitted to a Google server and stored there. This may also involve transmission to the servers of Google LLC. in the USA.

Google uses the information obtained in this way to evaluate your usage behaviour with regard to the AdSense ads. The IP address transmitted by your browser as part of Google AdSense is not merged with other Google data. The information collected by Google may be transferred to third parties if this is required by law and/or if third parties process this data on behalf of Google.
All of the processing described above, in particular the reading of information on the end device used via cookies and/or web beacons, is only carried out if you have given us your express consent in accordance with Art. 6(1)(a) GDPR. Without this consent, Google AdSense will not be used during your visit to the site.

You can revoke your consent at any time with effect for the future by deactivating this service in the “cookie consent tool” provided on the website.

Further information on Google’s privacy policy can be found here: https://business.safety.google/intl/de/privacy/ and https://www.google.de/policies/privacy/

9.2 Amazon Affiliate

We participate in the affiliate programme of the following provider: Amazon EU S.a.r.l., 38 avenue John F. Kennedy, L-1855 Luxembourg

In this context, we have placed links on our website that lead to offers on websites of the provider or third parties (“partner sites”).

To measure the success of an affiliate link, to evaluate orders generated via such a link and to settle commission payments accordingly, the provider uses cookies and/or comparable technologies, which are generally set on the partner sites and for which we are therefore not responsible under data protection law. In doing so, the provider regularly also processes the IP address and, if applicable, other end device information.

All of the processing described above, in particular the reading or storing of information on the end device you use, is only carried out if you have given your express consent in accordance with Art. 6(1)(a) GDPR. You can revoke your consent at any time with effect for the future by using the cookie consent management options on the partner sites.

10) Web analytics services

10.1 Google (Universal) Analytics

This website uses Google (Universal) Analytics, a web analytics service of Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"), which enables an analysis of your use of our website.

By default, when you visit the website, Google (Universal) Analytics sets cookies, which are stored as small text modules on your end device and collect certain information. This information also includes your IP address, which, however, is shortened by Google by the last digits in order to exclude a direct personal reference.

The information is transmitted to Google servers and processed further there. Transfers to Google LLC based in the USA are also possible.

Google uses the information collected on our behalf to evaluate your use of the website, to compile reports on website activities for us and to provide further services associated with website and internet use. The shortened IP address transmitted by your browser as part of Google Analytics is not merged with other Google data. The data collected in the course of using Google (Universal) Analytics is stored for a period of two months and then deleted.

All of the processing described above, in particular the setting of cookies on the end device used, is only carried out if you have given us your express consent in accordance with Art. 6(1)(a) GDPR.
Without your consent, Google (Universal) Analytics will not be used during your visit to the site. You can revoke your consent at any time with effect for the future. To exercise your right of revocation, please deactivate this service via the “cookie consent tool” provided on the website.

We have concluded a data processing agreement with Google which ensures the protection of our site visitors’ data and prohibits unauthorised disclosure to third parties.

Further legal information on Google (Universal) Analytics can be found at https://business.safety.google/intl/de/privacy/, https://policies.google.com/privacy?hl=de&gl=de and at https://policies.google.com/technologies/partner-sites

Demographic characteristics
Google (Universal) Analytics uses the special function “demographic characteristics” and can use it to compile statistics that make statements about the age, gender and interests of site visitors. This is done by analysing advertising and information from third-party providers. This makes it possible to identify target groups for marketing activities. However, the data collected cannot be assigned to a specific person and is deleted after being stored for a period of two months.

Google Signals
As an extension to Google (Universal) Analytics, Google Signals may be used on this website to generate cross-device reports. If you have activated personalised ads and linked your devices to your Google account, Google can, subject to your consent to the use of Google Analytics in accordance with Art. 6(1)(a) GDPR, analyse your usage behaviour across devices and create database models, including on cross-device conversions. We do not receive any personal data from Google, only statistics. If you wish to stop the cross-device analysis, you can deactivate the "Personalised advertising" function in the settings of your Google account. To do so, follow the instructions on this page: https://support.google.com/My-Ad-Center-Help/answer/12155764?hl=de
Further information on Google Signals can be found at the following link: https://support.google.com/analytics/answer/7532985?hl=de

UserIDs
As an extension to Google (Universal) Analytics, the "UserIDs" function may be used on this website. If you have consented to the use of Google (Universal) Analytics in accordance with Art. 6(1)(a) GDPR, have set up an account on this website and log in to this account on different devices, your activities, including conversions, can be analysed across devices.

10.2 Google Analytics 4

This website uses Google Analytics 4, a web analytics service of Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"), which enables an analysis of your use of our website.

By default, when you visit the website, Google Analytics 4 sets cookies, which are stored as small text modules on your end device and collect certain information. This information also includes your IP address, which, however, is shortened by Google by the last digits in order to exclude a direct personal reference.

The information is transmitted to Google servers and processed further there. Transfers to Google LLC based in the USA are also possible.

Google uses the information collected on our behalf to evaluate your use of the website, to compile reports on website activities for us and to provide further services associated with website and internet use. The shortened IP address transmitted by your browser as part of Google Analytics is not merged with other Google data. The data collected in the course of using Google Analytics 4 is stored for a period of two months and then deleted.

All of the processing described above, in particular the setting of cookies on the end device used, is only carried out if you have given us your express consent in accordance with Art. 6(1)(a) GDPR.
Without your consent, Google Analytics 4 will not be used during your visit to the site. You can revoke your consent at any time with effect for the future. To exercise your right of revocation, please deactivate this service via the “cookie consent tool” provided on the website.

We have concluded a data processing agreement with Google which ensures the protection of our site visitors’ data and prohibits unauthorised disclosure to third parties.

Further legal information on Google Analytics 4 can be found at https://business.safety.google/intl/de/privacy/, https://policies.google.com/privacy?hl=de&gl=de and at https://policies.google.com/technologies/partner-sites

Demographic characteristics
Google Analytics 4 uses the special function “demographic characteristics” and can use it to compile statistics that make statements about the age, gender and interests of site visitors. This is done by analysing advertising and information from third-party providers. This makes it possible to identify target groups for marketing activities. However, the data collected cannot be assigned to a specific person and is deleted after being stored for a period of two months.

Google Signals
As an extension to Google Analytics 4, Google Signals may be used on this website to generate cross-device reports. If you have activated personalised ads and linked your devices to your Google account, Google can, subject to your consent to the use of Google Analytics in accordance with Art. 6(1)(a) GDPR, analyse your usage behaviour across devices and create database models, including on cross-device conversions. We do not receive any personal data from Google, only statistics. If you wish to stop the cross-device analysis, you can deactivate the "Personalised advertising" function in the settings of your Google account. To do so, follow the instructions on this page: https://support.google.com/My-Ad-Center-Help/answer/12155764?hl=de
Further information on Google Signals can be found at the following link: https://support.google.com/analytics/answer/7532985?hl=de

UserIDs
As an extension to Google Analytics 4, the "UserIDs" function may be used on this website. If you have consented to the use of Google Analytics 4 in accordance with Art. 6(1)(a) GDPR, have set up an account on this website and log in to this account on different devices, your activities, including conversions, can be analysed across devices.

10.3 Crazy Egg

This website uses the web analytics service of the following provider: Crazy Egg, Inc., 16220 Ridgeview Ln, La Mirada, CA, USA

Using cookies and/or comparable technologies (tracking pixels, web beacons, algorithms for reading end device and browser information), the service collects and stores pseudonymised visitor data, including information on the end device used such as the IP address and browser information, in order to evaluate it for statistical analyses of usage behaviour on our website and to create pseudonymised usage profiles. Among other things, this makes it possible to evaluate movement patterns (so-called heatmaps), which show the duration of page visits and interactions with page content (e.g. text input, scrolling, clicks and mouse-overs). Pseudonymisation generally rules out any direct personal reference. There is no merging with clear data about you collected in other ways.

All of the processing described above, in particular the reading or storing of information on the end device used, is only carried out if you have given us your express consent in accordance with Art. 6(1)(a) GDPR. You can revoke your consent at any time with effect for the future by deactivating this service in the “cookie consent tool” provided on the website.

We have concluded a data processing agreement with the provider which ensures the protection of our site visitors’ data and prohibits unauthorised disclosure to third parties.

For the transfer of data to the USA, the provider relies on standard contractual clauses of the European Commission, which are intended to ensure compliance with the European level of data protection.

10.4 Google Optimize

This website uses "Google Optimize", a service of the following provider: Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google").

Based on “Google Analytics”, the service enables a statistical evaluation of the use of new website functions and content by displaying test variants to certain user groups. In the interest of making our website more attractive, this makes it possible to track which variants are preferred by users.

For this purpose, Google Optimize uses cookies, i.e. small text files that are stored on your end device and enable an analysis of your use of a website. The information collected by cookies about your use of the website is usually transmitted to a Google server and stored and processed there. This may also involve the transfer of information to the servers of Google LLC based in the USA and further processing of the information there.

All of the processing described above, in particular the setting of cookies for storing and reading information on the end device you use to access the website, is only carried out if you have given us your express consent in accordance with Art. 6(1)(a) GDPR. Without your consent, Google Optimize will not be used while you use the website. You can revoke your consent at any time with effect for the future. To exercise your revocation, please deactivate this service via the “cookie consent tool” provided on the website.

We have concluded a data processing agreement with the provider which ensures the protection of our site visitors’ data and prohibits unauthorised disclosure to third parties.

Further information on Google’s privacy policy can be found here: https://business.safety.google/intl/de/privacy/ and https://policies.google.com/privacy?hl=de&gl=de

10.5 Google Tag Manager

This website uses “Google Tag Manager”, a service of the following provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (hereinafter: “Google”).

Google Tag Manager provides a technical basis for bundling various web applications, including tracking and analysis services, and for calibrating, controlling and making them subject to conditions via a uniform user interface. Google Tag Manager itself does not store any information on users’ end devices or read it out. Nor does the service carry out any independent data analyses. However, Google Tag Manager transmits your IP address to Google when the page is accessed, where it may be stored. Transmission to servers of Google LLC in the USA is also possible.

This processing is only carried out if you have given us your express consent in accordance with Art. 6(1)(a) GDPR. Without this consent, Google Tag Manager will not be used during your visit to the site. You can revoke your consent at any time with effect for the future. To exercise your revocation, please deactivate this service in the “cookie consent tool” provided on the website.

We have concluded a data processing agreement with the provider which ensures the protection of our site visitors’ data and prohibits unauthorised disclosure to third parties.

Further legal information on Google Tag Manager can be found at https://business.safety.google/intl/de/privacy/ and https://policies.google.com/privacy?hl=de&gl=de

11) Retargeting/remarketing and conversion tracking

11.1 Meta Pixel

Within our online offering, we use the "Meta Pixel" service of the following provider: Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland ("Meta")

If a user clicks on an advertisement placed by us on Facebook and/or Instagram, the URL of our linked page is extended by a parameter using "Meta Pixel". After the redirect, this URL parameter is then entered in the user’s browser by a cookie set by our linked page itself.

On the one hand, this enables Meta to determine the visitors to our online offering as a target group for the display of advertisements (so-called "ads"). Accordingly, we use the service to display the Facebook and/or Instagram ads placed by us only to users who have shown an interest in our online offering or who have certain characteristics (e.g. interests in certain topics or products determined on the basis of the websites visited) which we transmit to Meta (so-called “custom audiences”).

On the other hand, “Meta Pixel” can be used to track whether users were redirected to our website after clicking on an advertisement and which actions they carry out there (so-called “conversion tracking”).

The data collected is anonymous for us, i.e. it does not allow us to draw any conclusions about the identity of the users. However, the data is stored and processed by Meta, so that a connection to the respective user profile is possible and Meta can use the data for its own advertising purposes.

All of the processing described above, in particular the setting of cookies for reading information on the end device used, is only carried out if you have given us your express consent in accordance with Art. 6(1)(a) GDPR. You can revoke your consent at any time with effect for the future by deactivating this service in the “cookie consent tool” provided on the website.

We have concluded a data processing agreement with the provider which ensures the protection of our site visitors’ data and prohibits unauthorised disclosure to third parties.

The information generated by Meta is usually transmitted to a Meta server and stored there; in this context, a transfer to servers of Meta Platforms Inc. in the USA may also take place.

11.2 Google Ads conversion tracking

We use the Google Ads offering to draw attention to our offers on external websites with the help of advertising material (so-called Google AdWords). In relation to the data of the advertising campaigns, we can determine how successful the individual advertising measures are. Our aim is to show you advertising that is of interest to you, to make our website more interesting for you and to achieve a fair calculation of the advertising costs incurred.

The conversion tracking cookie is set when a user clicks on an ad placed by Google. Cookies are small text files that are stored on your end device. These cookies usually lose their validity after 30 days and are not used for personal identification. If the user visits certain pages of this website and the cookie has not yet expired, Google and we can recognise that the user clicked on the ad and was redirected to this page. Each Google Ads customer receives a different cookie. Cookies can therefore not be tracked across the websites of Google Ads customers. The information obtained with the help of the conversion cookie, which also includes your IP address, is used to generate conversion statistics for Google Ads customers who have opted for conversion tracking. The customers find out the total number of users who clicked on their ad and were redirected to a page tagged with a conversion tracking tag. However, they do not receive any information that could be used to personally identify users.

The use of Google Ads may also involve the transfer of personal data to the servers of Google LLC. in the USA.

Details of the processing triggered by Google Ads conversion tracking and Google’s handling of data from websites can be found here: https://policies.google.com/technologies/partner-sites

You can also permanently object to the setting of cookies by Google Ads conversion tracking by downloading and installing the Google browser plug-in available at the following link:
https://support.google.com/My-Ad-Center-Help/answer/12155656?hl=de

In order to address users whose data we have received in the context of business or business-like relationships with advertising that is even more tailored to their interests, we use a customer matching function within Google Ads. For this purpose, we electronically transmit one or more files with aggregated customer data (primarily email addresses and telephone numbers) to Google. Google does not receive access to clear data, but automatically encrypts the information in the customer files during the transmission process using a special algorithm. The encrypted information can then only be used by Google to assign it to existing Google accounts that the data subjects have set up. This enables personalised advertising to be displayed across all Google services linked to the respective Google account.

Customer data is only transmitted to Google if you have given us your express consent in accordance with Art. 6(1)(a) GDPR. You can revoke this consent vis-à-vis us at any time with effect for the future. Further information on Google’s data protection measures with regard to the customer matching function can be found here: https://support.google.com/google-ads/answer/6334160?hl=de&ref_topic=10550182
Google’s privacy policy can be viewed here: https://business.safety.google/intl/de/privacy/ and https://www.google.de/policies/privacy/

11.3 Google Ads conversion tracking without cookies

This website uses Google Ads conversion tracking exclusively without the use of cookies, which means that the service never sets cookies on your end device.

Instead, the local storage of your browser is used to store an individual ID assigned by Google, which enables an analysis of your use of the website. For this purpose, certain user information, including your IP address, is processed via the ID.

The ID is set when a user clicks on an ad placed by Google. If the user visits certain pages of this website, Google and we can recognise that the user clicked on the ad and was redirected to this page. Each Google Ads customer receives a different cookie. Cookies can therefore not be tracked across the websites of Google Ads customers. The information obtained in this way is used to generate conversion statistics for Google Ads customers who have opted for conversion tracking. The customers find out the total number of users who clicked on their ad and were redirected to a page tagged with a conversion tracking tag.

However, they do not receive any information that could be used to personally identify users. The use of Google Ads may also involve the transfer of personal data to the servers of Google LLC. in the USA. Details of the processing triggered by Google Ads conversion tracking and Google’s handling of data from websites can be found here: https://policies.google.com/technologies/partner-sites

Insofar as the information collected relates to individuals, the processing is carried out in accordance with Art. 6(1)(f) GDPR on the basis of our legitimate interest in the statistical evaluation of the success of our advertising campaigns.
Google’s privacy policy can be viewed here: https://business.safety.google/intl/de/privacy/ and https://www.google.de/policies/privacy/

11.4 Google Ads conversion tracking

This website uses the online advertising programme "Google Ads" and, as part of Google Ads, the conversion tracking of Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”). We use the Google Ads offering to draw attention to our attractive offers on external websites with the help of advertising material (so-called Google AdWords). In relation to the data of the advertising campaigns, we can determine how successful the individual advertising measures are. Our aim is to show you advertising that is of interest to you, to make our website more interesting for you and to achieve a fair calculation of the advertising costs incurred.

Details of the processing triggered by Google Ads conversion tracking and Google’s handling of data from websites can be found here: https://policies.google.com/technologies/partner-sites

Please note that certain functions of this website may not be usable or only to a limited extent if you have deactivated the use of cookies.
Google’s privacy policy can be viewed here: https://business.safety.google/intl/de/privacy/ and https://www.google.de/policies/privacy/

11.5 Google Marketing Platform

This website uses the online marketing tool Google Marketing Platform of the operator Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("GMP").

GMP uses cookies to display ads that are relevant to users, to improve campaign performance reports or to prevent a user from seeing the same ads more than once. Google uses a cookie ID to record which ads are displayed in which browser and can thus prevent them from being displayed more than once. In addition, GMP can use cookie IDs to record so-called conversions that are related to ad requests. This is the case, for example, when a user sees a GMP ad and later uses the same browser to visit the advertiser’s website and purchases something via this website. According to Google, GMP cookies do not contain any personal information.
Due to the marketing tools used, your browser automatically establishes a direct connection to the Google server.

We have no influence on the scope and further use of the data collected by Google through the use of this tool and therefore inform you according to our state of knowledge as follows: By integrating GMP, Google receives the information that you have accessed the corresponding part of our website or clicked on an ad from us. If you are registered with a Google service, Google can assign the visit to your account. Even if you are not registered with Google or have not logged in, it is possible that the provider will find out and store your IP address. The use of GMP may also involve the transfer of personal data to the servers of Google LLC. in the USA.

The GMP by Google privacy policy can be found here: https://business.safety.google/intl/de/privacy/ and https://www.google.de/policies/privacy/

12) Website functionalities

12.1 YouTube

This website uses plugins of the following provider to display and play videos: Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland

Data may also be transferred to: Google LLC., USA

When you access a page of our website that contains such a plugin, your browser establishes a direct connection to the provider’s servers at the latest when the video is played in order to load the content. In doing so, certain information, including your IP address, is transmitted to the provider.

If playback of embedded videos is started via the plugin, the provider also uses cookies to collect information about user behaviour, create playback statistics and prevent abusive behaviour.

If you are logged into a user account with the provider during your visit to the site, your data will be assigned directly to your account when you click on a video. If you do not want it to be assigned to your account, you must log out before clicking the play button.

All of the aforementioned processing, in particular the setting of cookies for reading information on the end device used, is only carried out if you have given us your express consent in accordance with Art. 6(1)(a) GDPR. You can revoke your consent at any time with effect for the future by deactivating this service via the “cookie consent tool” provided on the website.

12.2 Google Web Fonts

This site uses so-called web fonts of the following provider for the uniform display of fonts: Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland

When you access a page, your browser loads the required web fonts into its browser cache in order to display texts and fonts correctly and establishes a direct connection to the provider’s servers. In doing so, certain browser information, including your IP address, is transmitted to the provider.

Data may also be transferred to: Google LLC, USA

The processing of personal data in the course of establishing a connection with the provider of the fonts is only carried out if you have given us your express consent in accordance with Art. 6(1)(a) GDPR. You can revoke your consent at any time with effect for the future by deactivating this service via the “cookie consent tool” provided on the website. If your browser does not support web fonts, a standard font from your computer will be used.

Further information on Google’s privacy policy can be found here: https://business.safety.google/intl/de/privacy/

12.3 Google Customer Reviews (formerly Google Certified Shops programme)

We cooperate with Google as part of the “Google Customer Reviews” programme. The provider is Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”). This programme gives us the opportunity to obtain customer reviews from users of our website. After using our services, you will be asked on our website whether you would like to take part in an email survey by Google.

If you give your consent in accordance with Art. 6(1)(a) GDPR, we will transmit your email address to Google. You will receive an email from Google Customer Reviews asking you to rate your purchasing experience on our website. The rating you submit is then combined with our other ratings and displayed in our Google Customer Reviews logo and in our Merchant Center dashboard. Your rating is also used for Google seller ratings. The use of Google Customer Reviews may also involve the transfer of personal data to the servers of Google LLC. in the USA.

You can revoke your consent at any time by sending a message to the controller responsible for data processing or to Google.

Further information on Google’s privacy policy can be found here: https://business.safety.google/intl/de/privacy/

12.4 Google Forms

We use the services of the following provider to carry out surveys or for online forms: Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland

In addition to a transfer of data to the above-mentioned provider location, data may also be transferred to: Google LLC, USA

The provider enables us to design and evaluate surveys and online forms. In addition to the respective personal data that you enter in the forms, information about your operating system, browser, date and time of your visit, referrer URL and your IP address is also collected, transmitted to the provider and stored on the provider’s servers.

The information you enter in the forms is stored in a password-protected manner to ensure that third-party access is excluded and that only we can evaluate the data for the purpose specified in the respective form.

When processing personal data that is necessary for the performance of a contract with you (this also applies to processing operations that are necessary to carry out pre-contractual measures), Art. 6(1)(b) GDPR serves as the legal basis. If you have given us consent to process your data, the processing is carried out on the basis of Art. 6(1)(a) GDPR. Consent given can be revoked at any time with effect for the future.

We have concluded a data processing agreement with the provider which ensures the protection of our site visitors’ data and prohibits unauthorised disclosure to third parties.

Further information on Google’s privacy policy can be found here: https://business.safety.google/intl/de/privacy/

12.5 Typeform

We use the services of the following provider to carry out surveys or for online forms: TYPEFORM SL, Carrer de Can Rabia 3-5, 4th floor, 08017 Barcelona, Spain

We have concluded a data processing agreement with the provider which ensures the protection of our site visitors’ data and prohibits unauthorised disclosure to third parties.

13) Tools and miscellaneous

13.1 AccountOne

For our bookkeeping we use the cloud-based accounting software service of the following provider: AccountOne GmbH, Fördepromenade 4d, 24944 Flensburg, Germany

The provider processes incoming and outgoing invoices and, if applicable, our company’s bank transactions in order to automatically record invoices, match them to the transactions and use this to prepare the financial accounts in a semi-automated process.

If personal data is also processed in this context, the processing is carried out on the basis of our legitimate interest in the efficient organisation and documentation of our business transactions in accordance with Art. 6(1)(f) GDPR.

13.2 DATEV

For our bookkeeping we use the cloud-based accounting software service of the following provider: DATEV eG, Paumgartnerstr. 6-14, 90429 Nuremberg, Germany

13.3 Cookie consent tool

This website uses a so-called “cookie consent tool” to obtain effective user consent for cookies and cookie-based applications that require consent. The “cookie consent tool” is displayed to users when they access the page in the form of an interactive user interface on which consent for certain cookies and/or cookie-based applications can be given by ticking boxes. Through the use of the tool, all cookies/services requiring consent are only loaded if the respective user gives the corresponding consent by ticking the boxes. This ensures that such cookies are only set on the user’s end device if consent has been given.

The tool sets technically necessary cookies to save your cookie preferences. Personal user data is generally not processed in this process.

If, in individual cases, personal data (such as the IP address) is processed for the purpose of storing, assigning or logging cookie settings, this is done in accordance with Art. 6(1)(f) GDPR on the basis of our legitimate interest in legally compliant, user-specific and user-friendly consent management for cookies and thus in a legally compliant design of our website.

A further legal basis for the processing is Art. 6(1)(c) GDPR. As the controller, we are subject to the legal obligation to make the use of technically non-essential cookies dependent on the respective user’s consent.

Where necessary, we have concluded a data processing agreement with the provider which ensures the protection of our site visitors’ data and prohibits unauthorised disclosure to third parties.

Further information on the operator and the setting options of the cookie consent tool can be found directly in the corresponding user interface on our website.

14) Rights of the data subject

14.1 Applicable data protection law grants you the following data subject rights (rights of access and intervention) vis-à-vis the controller with regard to the processing of your personal data, whereby reference is made to the legal basis cited for the respective conditions of exercise:

Right of access pursuant to Art. 15 GDPR;
Right to rectification pursuant to Art. 16 GDPR;
Right to erasure pursuant to Art. 17 GDPR;
Right to restriction of processing pursuant to Art. 18 GDPR;
Right to notification pursuant to Art. 19 GDPR;
Right to data portability pursuant to Art. 20 GDPR;
Right to withdraw consent given pursuant to Art. 7(3) GDPR;
Right to lodge a complaint pursuant to Art. 77 GDPR.

14.2 RIGHT TO OBJECT

IF, WITHIN THE FRAMEWORK OF A BALANCING OF INTERESTS, WE PROCESS YOUR PERSONAL DATA ON THE BASIS OF OUR OVERRIDING LEGITIMATE INTEREST, YOU HAVE THE RIGHT AT ANY TIME TO OBJECT TO THIS PROCESSING WITH EFFECT FOR THE FUTURE ON GROUNDS RELATING TO YOUR PARTICULAR SITUATION.

IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL STOP PROCESSING THE DATA CONCERNED. HOWEVER, WE RESERVE THE RIGHT TO CONTINUE PROCESSING IF WE CAN DEMONSTRATE COMPELLING LEGITIMATE GROUNDS FOR THE PROCESSING WHICH OVERRIDE YOUR INTERESTS, FUNDAMENTAL RIGHTS AND FREEDOMS, OR IF THE PROCESSING SERVES THE ESTABLISHMENT, EXERCISE OR DEFENCE OF LEGAL CLAIMS.

IF WE PROCESS YOUR PERSONAL DATA FOR DIRECT MARKETING PURPOSES, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF PERSONAL DATA CONCERNING YOU FOR THE PURPOSE OF SUCH MARKETING. YOU CAN EXERCISE YOUR RIGHT TO OBJECT AS DESCRIBED ABOVE.

IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL STOP PROCESSING THE DATA CONCERNED FOR DIRECT MARKETING PURPOSES.

15) Duration of storage of personal data

The duration of the storage of personal data is determined by the respective legal basis, the purpose of processing and – if relevant – additionally by the respective statutory retention period (e.g. retention periods under commercial and tax law).

When processing personal data on the basis of express consent in accordance with Art. 6(1)(a) GDPR, the data concerned is stored until you revoke your consent.

If there are statutory retention periods for data that is processed within the framework of legal or quasi-legal obligations on the basis of Art. 6(1)(b) GDPR, this data will be routinely deleted after expiry of the retention periods, provided that it is no longer required for the fulfilment or initiation of a contract and/or we no longer have a legitimate interest in continuing to store it.

When processing personal data on the basis of Art. 6(1)(f) GDPR, this data is stored until you exercise your right to object pursuant to Art. 21(1) GDPR, unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms, or the processing serves the establishment, exercise or defence of legal claims.

When processing personal data for the purpose of direct marketing on the basis of Art. 6(1)(f) GDPR, this data is stored until you exercise your right to object pursuant to Art. 21(2) GDPR.

Unless otherwise stated in the other information in this declaration on specific processing situations, stored personal data will otherwise be deleted when it is no longer necessary for the purposes for which it was collected or otherwise processed.

Last updated: 01.10.2026, 19:27:46